"Name that company!" with Alex Trebek

The book business I run needs a name... Can you help think of one? The winner gets a $50 missions gift certificate. :)

Specs:
-need the ".com"
-secular books; w/in America
-very low prices
-all new
-wide range; good stuff
-good gifts
-memorable and easy to spell
-would love for the name to refer to our underlying vision: doing what we can to further missions* in the unreached world (e.g., 10/40 Window)
-could also imply God multipyling the efforts of something small (e.g., "two fish")
-Suggestions so far (some serious, some just for laughs ... you decide):

brinkbooks.com*
vergebooks.com*
1book2book.com (reference to Dr. Seuss)
bookistan.com*
bookcognito.com
peekabook.com (unavailable)
buy100booksget1freebutwechoose.com :)
bookfrontier.com*
booknut.com (unavailable)

Don't be shy: Leave one (or a bunch) of suggestions here by clicking "comments"!

UPDATE (Mar 24): bookling.com is available for $500... buy-it-now.